Design Strategy & Innovation
My path into design strategy began while working in Strategic Foresight and Trend Research at Mercedes-Benz, where I developed a strong foundation in understanding the “why” behind future products and experiences.
This research-driven mindset shaped my approach and continued through cross-disciplinary master’s projects with partner brands like Bosch, WMF, and Yona, where I translated insights into forward-thinking concepts.
It all came together at Milan Design Week 2025, where I led the strategic development of "The Art of Connection" for Zeekr Design - an exhibition that fused emotional design with innovation to explore the future of mobility.
01
Milan Design Week 2025
At Milan Design Week 2025, Zeekr Design presented The Art of Connection - a two-part exhibition blending strategic innovation with emotional design. Through an interactive art installation and a bold student-led concept vehicle, the showcase explored how creativity, self-expression, and collaboration can redefine the future of mobility and shape the DNA of a next-generation brand.
02
A holistic Costumer Experience
This award-winning project for the T-Challenge explores how Augmented Reality can enrich the entire customer journey - from in-store AR assistants to interactive photo booths and digital product manuals. It redefines engagement by seamlessly connecting physical and digital touchpoints. Special credtis to my friend Julius Breit and the Yona Development Team.
Confidential
03
P12 - A Creative Platform for Bosch
As part of my Master studies in Creative Direction, I worked on this group project to develop spatial concepts that translate strategic thinking and storytelling into physical environments. Together, we created purpose-driven, user-centered spaces designed to support different creative work modes.
04
WMF - A culinary journey to 2050
As a master’s project, an interdisciplinary team collaborated with WMF to explore the future of culinary experiences. Using eight foresight statements, we envisioned how changing tastes, behaviors, and environments will reshape how we cook, eat, and connect. Our concept - a digital poetry album- brings this vision to life through a creative, tech-driven experience.
Confidential
05
Foresight and Trend Research
For over 2.5 years at Mercedes-Benz R&D in the Department of Society and Mobility, I worked on confidential, future-oriented projects for the brand. My work included visualizing future personas, conducting user interviews, analyzing trends and signals, and developing foresight strategies and scenarios. I also collaborated with external agencies and supported innovation through design thinking workshops and agile methods like Scrum.