Plattform 12 - Creative Office Space
During the master program of creative direction we had the task to re-design the P12, a creative office space for a real client called BOSCH. In a cross-disciplinary team we worked over 4 months on a holistic interior concept from research, over strategy to concept and pitch to the stakeholders. Due to the confidentiality not all parts of the process can be shown below.
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Note: This was a team project during my Master’s in Creative Direction. My main responsibilities ranged from strategy and ideation to 3D modeling, VR evaluation, and the final pitch presentation.
01
The brief
This project aims to analyze and strategize the future evolution of P12, Bosch’s creative platform at the Renningen campus. The concept must align with Bosch’s strategic goals, creative culture, and be realistically implementable in the near future. It will be developed from creative, business, communication, cultural, and branding perspectives.
02
Research Phase
In the research phase, we collected comprehensive data on the past usage of P12, including its primary goals, key projects, and collaborations that have emerged from the platform. This included internal documentation from Bosch as well as insights from interviews with previous participating artists and Bosch scientists. The result is a rich, multifaceted dataset that provides a solid foundation for shaping the strategic evolution of P12.
03
Strategy Phase
The goal for the strategy phase was clear: to design a landmark of creative stimulation, inspiration, and collaboration within the Bosch Renningen campus. To guide this vision, we defined key questions to explore: What conditions truly foster creativity? When during the day are we most creative? And what types of spaces spark inspiration - and why? These questions shaped the foundation for developing a concept that goes beyond function, aiming to create an environment that actively nurtures innovation.
04
Ideation Phase
The ideation phase focused on generating a wide range of ideas that connected user insights from interviews with the research findings collected earlier. The goal was to explore diverse concepts that responded to real needs and behaviors. Together with the client, we collaboratively identified the most promising ideas to develop further, balancing creativity with strategic relevance.
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05
Concept Phase
In the concept phase, we developed Creative Contrasts - a flexible spatial strategy guiding users through purpose-driven zones. Starting with the onboarding area “Schleuse” to reset the mind, users move between focused work pods, vibrant collaboration areas, and contrasting spaces like a Zen garden or playful exercise zones. These invite free experimentation with Bosch tools - not for output, but to break routines and spark fresh creative energy.
06
Realization & Evaluation Phase
Designing and evaluating a physical workplace during the pandemic—without in-person meetings—meant rethinking collaboration. We used 3D modeling and VR tools to co-create and test the concept digitally, allowing realistic feedback and iteration with clients and users despite the distance.
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Summary
With our stimulating concept of "Creative Contrasts" we optimized the utilization of the creative platform P12 by creating purpose driven work areas, individually designed for the specific working profiles within the Bosch campus in Renningen. The bigger concept of "Creative Contrasts" allows you to commute back and forth during your working day between cross-disciplinary collaboration areas and high efficient working pods.